Wednesday, September 17, 2008
There's an article in the SF Chronicle about lard and Mangalitsa pigs. The pictures are really great.
Back in February, I contacted Michael Ruhlman about wanting to find someone in California who could finish Mangalitsa and market them in the Bay Area.
Michael via his blog, helped me to get in touch with Kylan Hoover and David Smith. Kylan and his team moved very quickly and acquired their first load of pigs. They picked up their second load about a month ago.
I'm astounded at how smart those guys are - they were able to recognize the opportunity, take action and follow up. Only seven months later, it is looking they made the right move; soon they'll have Mangalitsa available at fancy grocery stores - Star Grocery and Bi-Rite Market. Those names don't sound special if you don't know the Bay Area - but they are exactly the fancy places that should be carrying Mangalitsa.
It will be fascinating to see how Bay Area consumers respond to Red Mountain Farm's Mangalitsa. I'm very happy that Red Mountain is killing some and getting Mangalitsa into peoples' mouths.
With the expansion of Wooly Pigs into the Midwest, I'm hoping that we can find more folks like Kylan Hoover to finish hogs on the East Coast or in the South.
Posted by Heath Putnam at 1:38 PM