A private dinner at the James Beard house got auctioned off to raise money.
The dinner was prepared by some very well-known chefs - Emeril Lagasse and some of his chefs from his restaurants. When a single dinner raises tens of thousands of dollars, they use the best ingredients.
I was happy to note that Mangalitsa was the 3rd course.
I didn't pay them for this sort of positioning. I didn't twist anyone's arm to get my product in there.
When you've got the very best, the best people choose it.
I'm very happy to see this. I'm sure people will read about the dinner, see that funny word "Mangalitsa" in there. They'll go google it and then they'll learn about what we sell.