Monday, November 22, 2010

Revival Meats Buys Swallow-belly Mangalitsa Breeding Stock

Ryan Pera and Morgan Weber (photo by Robb Walsh)

I just sold some breeding stock to Revival Meats.

This is exciting. Previously, they'd only bought feeder pigs.

As their blog makes clear, they are already doing a lot with Mangalitsa pigs and pork. For example, they've already sold a bunch of Mangalitsa pork in Texas. Important Houston chefs are very enthused about Mangalitsa pork. They already make Mangalitsa-centric products. Recently, they organized an event with the Wiesners to teach people about Mangalitsa pigs and pork.

Revival Meats has a unique business model.

It is a combination butcher (meat retailer) plus farm. Having a farm allows them to produce special animals (e.g. Mangalitsa pigs) differentiating themselves from butchers that carry commodity meat.

A similar trend has been underway with restaurants for a while now. For example, The Herbfarm grows many of their own herbs and vegetables. That allows them to fundamentally differentiate themselves from other restaurants.

On of the things that's neat about Revival Meats buying pigs is that they can control the entire production of their pigs. Their pigs will be born, raised, slaughtered and processed in Texas, however they decide they want to do it.

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